I don't get it... this #efail / #gpg / #pgp / #smime thing is all over German media (e.g. here: http://www.tagesschau.de/inland/e-mail-verschluesselung-101.html) even though it is totally irrelevant for 99% of people, as almost no one is using PGP encryption for his/her mails anyways and the few that do will most likely have disabled HTML emails (or at least loading of remote content).
It would be much more proportional to write a *shocker* article every single day about how almost all emails are sent with no e2e encryption at all.