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I remember when everyone was going to become rich by putting up a "tech news" site or blog with ads on it. That was a tremendous failure for most sites, because (as ad sellers won't admit for fear they'll lose their customers), people mostly ignore ads, especially online.
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@beni I also block most ads (by blocking the #JavaScript they depend on), but adblocking only became a thing after advertising companies realized that people were ignoring ads and reacted by making ads more intrusive.